Blu-ray players will hit North America on May 23rd, with a short list of movies available the day the player hits stores. New movies will retail for $39.99, and older titles at $29.99. Okayyyy…… so I get draconian DRM, double the cost of new DVD titles, but it’s HD….. Hmmmmmm, maybe I’ll wait and see what the HDDVD prices look like.